John Lennon would have celebrated his 70th birthday on October 10, 2010. Unintentionally, the Gap paid the former Beatle tribute. Last week, the company revealed a new logo on its Web site but since has taken it back due to an outcry of customer demand. The famous apparel maker, which has considerable market share in… [Read more…]
June 19, 2010
We watch the news, remain hopeful, and today I hear enthusiasm on the news that major progress is being made in cleaning up the oil. Being the person I am, I like sharing positive news. Thousands and thousands of barrels of oil are not making it to the shore line. Allow the celebrations to… [Read more…]
May 31, 2010
From a reputation management perspective, what has BP done wrong? The easier question is what have they done right…nothing. Many so called pundits on the air waves are commenting that there is little that BP can do with respect to public perception until the oil leak is fixed. To that I say, things go wrong… [Read more…]
May 8, 2010
PepsiCo Conducts Review for $25M Tropicana Pure Premium Account – Advertising Age – Agency News Over one year ago, I blogged about how one of my favorite brands, Tropicana, had lost its way. Tropicana Orange Juice, in the bright container, became like all other generic brands as it changed over to no frills-like packaging. The… [Read more…]
April 21, 2009
Great products and brands have significance in our lives. We know that we can rely on these products; they consistently perform and bring us satisfation and happiness. Our feelings have grown over time due to the total customer experience derived from the product. These feelings are a function of both the product and its packaging. After all, it is difficult to think of… [Read more…]
October 13, 2010
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