Social media does not replace marketing research professionals – insight requires people
Being part of the MRA’s (Marketing Research Association’s) panel this week, “Get Plugged In: Social Media and Marketing Research,” stimulated a conversation on whether social media will in many instances replace marketing research professionals. As I discussed during my presentation, social networking is about people having the means to connect, engage, and share. Marketing research… [Read more…]
November 19, 2010
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