Growing up in the Deep South, I have fond childhood memories of watching warm glazed doughnuts coming off of a conveyor belt. They would be eaten while still warm. Eventually Krispy Kreme franchises opened throughout the US and the country found itself anticipating new locations. People from all walks of life were lining up for… [Read more…]
July 10, 2010
Nearly one year ago, I blogged that we will be watching closely to see if Michael Vick and the Philadelphia Eagles act responsibly with respect to animal advocacy. Little did I know then that 11 months later Vick would be drawing attention as a party animal. As acknowledged by Vick, he sponsored an open… [Read more…]
June 19, 2010
We watch the news, remain hopeful, and today I hear enthusiasm on the news that major progress is being made in cleaning up the oil. Being the person I am, I like sharing positive news. Thousands and thousands of barrels of oil are not making it to the shore line. Allow the celebrations to… [Read more…]
June 12, 2010
Anyone who has read my recent blog post knows that I have been direct in criticizing BP’s management of the oil spill. The recent plummet of their stock price, down 40% at the time of this writing, clearly supports that point of view. Given my professional background in reputation management and marketing research, I… [Read more…]
May 31, 2010
From a reputation management perspective, what has BP done wrong? The easier question is what have they done right…nothing. Many so called pundits on the air waves are commenting that there is little that BP can do with respect to public perception until the oil leak is fixed. To that I say, things go wrong… [Read more…]
December 15, 2009
Prior to Thanksgiving of 2009, Tale of a Tiger had an uplifting meaning. It was the story of a young boy fascinated by flight having the desire to take a dilapidated plane and rehabilitating it so it could fly again. A young boy’s courage to take to the skies is a heart warming image. Fast… [Read more…]
April 21, 2009
Great products and brands have significance in our lives. We know that we can rely on these products; they consistently perform and bring us satisfation and happiness. Our feelings have grown over time due to the total customer experience derived from the product. These feelings are a function of both the product and its packaging. After all, it is difficult to think of… [Read more…]
October 2, 2010
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