Tale of a Tiger – once a 1984 movie, now a social media hit on a small screen near you

Posted on December 15, 2009

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Prior to Thanksgiving of 2009, Tale of a Tiger had an uplifting meaning. It was the story of a young boy fascinated by flight having the desire to take a dilapidated plane and rehabilitating it so it could fly again. A young boy’s courage to take to the skies is a heart warming image.

Fast forward to November 27, 2009.  Social media is buzzing that the world’s most famous sports figure, Tiger Woods, was in a car accident. The twitter verse becomes consumed with discussing his health and ability to play competitive golf. Although the chatter continues to increase, the content still reflects the good old days.  The tale of this Tiger revolves around a gifted golfer who has represented corporate America to the tune of establishing a $1 billion brand name.

Suddenly, though, Tale of a Tiger has transformed into a different, less comforting brand. Image and trust of the brand were changing quickly. The prodigy golfer with a pristine adult image had suddenly become controversial talk of social media websites (i.e. Twitter). The newsworthy and pop culture events of the day began to take a backseat to the new version of Tale of a Tiger. The once embraced brand continued to trend as a discussion topic with many questioning whether their previous perception had in fact been a tale.

Unlike the 1984 film version of Tale of a Tiger, the digital social media version has been sparking controversy.  To this point, the tale has an unknown ending. Among the questions to be answered are:

  • Will this Tiger fly again?
  • Will the image of Tiger be that of a tragic sports figure with flaws or a brand damaged beyond repair?
  • Will the once trusted brand regain public trust?

Someday there will be outcomes and the story will be told. Is there any chance that the Australians, who own the title Tale of a Tiger, will consider selling the rights despite the differences in the story line? 

 

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