Browsing All Posts filed under »Branding«

Nice Of Gap To Remember John Lennon – Power To The People

October 13, 2010

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John Lennon would have celebrated his 70th birthday on October 10, 2010. Unintentionally, the Gap paid the former Beatle tribute. Last week, the company revealed a new logo on its Web site but since has taken it back due to an outcry of customer demand. The famous apparel maker, which has considerable market share in […]

Finally Some Positive News About the Oil Spill…Smoke On The Water

June 19, 2010

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   We watch the news, remain hopeful, and today I hear enthusiasm on the news that major progress is being made in cleaning up the oil. Being the person I am, I like sharing positive news. Thousands and thousands of barrels of oil are not making it to the shore line. Allow the celebrations to […]

Beyond Petroleum Reputation Management

May 31, 2010

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From a reputation management perspective, what has BP done wrong? The easier question is what have they done right…nothing. Many so called pundits on the air waves are commenting that there is little that BP can do with respect to public perception until the oil leak is fixed. To that I say, things go wrong […]

Saddens me to have been right this time

May 8, 2010

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PepsiCo Conducts Review for $25M Tropicana Pure Premium Account – Advertising Age – Agency News  Over one year ago, I blogged about how one of my favorite brands, Tropicana, had lost its way.  Tropicana Orange Juice, in the bright container, became like all other generic brands as it changed over to no frills-like packaging. The […]

Market Research, Packaging, and the Customer

April 21, 2009

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Great products and brands have significance in our lives.  We know that we can rely on these products; they consistently perform and bring us satisfation and happiness.   Our feelings have grown over time due to the total customer experience derived from the product.  These feelings are a function of both the product and its packaging.  After all, it is difficult to think of […]