Browsing All Posts filed under »customer experience«

Market Research, Packaging, and the Customer

April 21, 2009

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Great products and brands have significance in our lives.  We know that we can rely on these products; they consistently perform and bring us satisfation and happiness.   Our feelings have grown over time due to the total customer experience derived from the product.  These feelings are a function of both the product and its packaging.  After all, it is difficult to think of […]