Browsing All Posts filed under »marketing research«

Social media does not replace marketing research professionals – insight requires people

November 19, 2010

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Being part of the MRA’s (Marketing Research Association’s) panel this week, “Get Plugged In: Social Media and Marketing Research,” stimulated a conversation on whether social media will in many instances replace marketing research professionals. As I discussed during my presentation, social networking is about people having the means to connect, engage, and share. Marketing research […]

Marketing Research Humor: The RFP Process; Questionnaire Edits

November 11, 2010

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Disclaimer: Please note that there is no guarantee that the results found in the comments are statistically representative or have been validated. Thank you to the many friends & colleagues (clients and suppliers) who shared these videos. Names have not been revealed in order to maintain confidentiality as well as anonymity. “This is why I […]

Marketing Research: Evolution or Revolution – Marketing Research Association (MRA) – Alert! Magazine

October 22, 2010

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Following article I wrote that was published in October 2010 MRA’s Alert! Magazine Download now or preview on posterous Alert-Steve_Levine-2.pdf (238 KB)