Browsing All Posts filed under »Reputation Management«

The return of a tasty brand – glazed Krispy Kreme doughnuts are back

October 2, 2010

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Growing up in the Deep South, I have fond childhood memories of watching warm glazed doughnuts coming off of a conveyor belt. They would be eaten while still warm. Eventually Krispy Kreme franchises opened throughout the US and the country found itself anticipating new locations. People from all walks of life were lining up for […]

The Party Animal’s Dog-matic Affect On Brand

July 10, 2010

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  Nearly one year ago, I blogged that we will be watching closely to see if Michael Vick and the Philadelphia Eagles act responsibly with respect to animal advocacy. Little did I know then that 11 months later Vick would be drawing attention as a party animal. As acknowledged by Vick, he sponsored an open […]

Finally Some Positive News About the Oil Spill…Smoke On The Water

June 19, 2010

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   We watch the news, remain hopeful, and today I hear enthusiasm on the news that major progress is being made in cleaning up the oil. Being the person I am, I like sharing positive news. Thousands and thousands of barrels of oil are not making it to the shore line. Allow the celebrations to […]

Oil’s well that doesn’t end well

June 12, 2010

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  Anyone who has read my recent blog post knows that I have been direct in criticizing BP’s management of the oil spill. The recent plummet of their stock price, down 40% at the time of this writing, clearly supports that point of view. Given my professional background in reputation management and marketing research, I […]

Beyond Petroleum Reputation Management

May 31, 2010

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From a reputation management perspective, what has BP done wrong? The easier question is what have they done right…nothing. Many so called pundits on the air waves are commenting that there is little that BP can do with respect to public perception until the oil leak is fixed. To that I say, things go wrong […]

Tale of a Tiger – once a 1984 movie, now a social media hit on a small screen near you

December 15, 2009

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Prior to Thanksgiving of 2009, Tale of a Tiger had an uplifting meaning. It was the story of a young boy fascinated by flight having the desire to take a dilapidated plane and rehabilitating it so it could fly again. A young boy’s courage to take to the skies is a heart warming image. Fast […]

Market Research, Packaging, and the Customer

April 21, 2009

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Great products and brands have significance in our lives.  We know that we can rely on these products; they consistently perform and bring us satisfation and happiness.   Our feelings have grown over time due to the total customer experience derived from the product.  These feelings are a function of both the product and its packaging.  After all, it is difficult to think of […]