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We watch Phillies baseball on television, listen to games on the radio. We can recite the Jingle, Nothing goes better with Phillies baseball than a Tastykake. Yet, we go to Citizen’s ballpark and a Tastykake cannot be found. So, recently during a ballgame, I expressed this sentiment on twitter. I received a response from The Tasty […]
August 27, 2010
As a marketing research professional, all too often I see people trust data as gospel based on it’s face value. This is dangerous. Yet, conventional wisdom would suggest that a statistic is a statistic. Let’s examine. In baseball, one measurement used for gauging a hitter’s performance is batting average. In today’s game, a batting average of .300 or […]
August 15, 2009
Whether one lives in Philadelphia or, for that matter anywhere else in the US, the story of the moment is Michael Vick becoming a Philadelphia Eagle. We all agree that what Michael Vick did is inexcusable and unthinkable especially to those of us who love our pets. So, why did the Eagles want to take […]
September 28, 2010
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