Browsing All posts tagged under »brand«

Nice Of Gap To Remember John Lennon – Power To The People

October 13, 2010

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John Lennon would have celebrated his 70th birthday on October 10, 2010. Unintentionally, the Gap paid the former Beatle tribute. Last week, the company revealed a new logo on its Web site but since has taken it back due to an outcry of customer demand. The famous apparel maker, which has considerable market share in […]

The return of a tasty brand – glazed Krispy Kreme doughnuts are back

October 2, 2010

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Growing up in the Deep South, I have fond childhood memories of watching warm glazed doughnuts coming off of a conveyor belt. They would be eaten while still warm. Eventually Krispy Kreme franchises opened throughout the US and the country found itself anticipating new locations. People from all walks of life were lining up for […]

Nothing goes better with Phillies baseball than a Tastykake, however…

September 28, 2010

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We watch Phillies baseball on television, listen to games on the radio. We can recite the Jingle, Nothing goes better with Phillies baseball than a Tastykake. Yet, we go to Citizen’s ballpark and a Tastykake cannot be found. So, recently during a ballgame, I expressed this sentiment on twitter. I received a response from The Tasty […]

Not Your Daddy’s Old Spice – Brand Reinvention

July 28, 2010

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Growing up, many of us recall the fragrance Old Spice that our dads wore. For some 71 years, Old Spice has been a staple on the shelves of mass market retailers and drug stores. In order to stay relevant, Old Spice has evolved into the digital age. With an ambitious YouTube media campaign and a […]

The Party Animal’s Dog-matic Affect On Brand

July 10, 2010

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  Nearly one year ago, I blogged that we will be watching closely to see if Michael Vick and the Philadelphia Eagles act responsibly with respect to animal advocacy. Little did I know then that 11 months later Vick would be drawing attention as a party animal. As acknowledged by Vick, he sponsored an open […]

Finally Some Positive News About the Oil Spill…Smoke On The Water

June 19, 2010

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   We watch the news, remain hopeful, and today I hear enthusiasm on the news that major progress is being made in cleaning up the oil. Being the person I am, I like sharing positive news. Thousands and thousands of barrels of oil are not making it to the shore line. Allow the celebrations to […]

Oil’s well that doesn’t end well

June 12, 2010

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  Anyone who has read my recent blog post knows that I have been direct in criticizing BP’s management of the oil spill. The recent plummet of their stock price, down 40% at the time of this writing, clearly supports that point of view. Given my professional background in reputation management and marketing research, I […]