Subscribe:
RSS feed
-
Follow
Following
Already have a WordPress.com account? Log in now.
October 2, 2010
Growing up in the Deep South, I have fond childhood memories of watching warm glazed doughnuts coming off of a conveyor belt. They would be eaten while still warm. Eventually Krispy Kreme franchises opened throughout the US and the country found itself anticipating new locations. People from all walks of life were lining up for […]
September 28, 2010
We watch Phillies baseball on television, listen to games on the radio. We can recite the Jingle, Nothing goes better with Phillies baseball than a Tastykake. Yet, we go to Citizen’s ballpark and a Tastykake cannot be found. So, recently during a ballgame, I expressed this sentiment on twitter. I received a response from The Tasty […]
July 10, 2010
Nearly one year ago, I blogged that we will be watching closely to see if Michael Vick and the Philadelphia Eagles act responsibly with respect to animal advocacy. Little did I know then that 11 months later Vick would be drawing attention as a party animal. As acknowledged by Vick, he sponsored an open […]
June 19, 2010
We watch the news, remain hopeful, and today I hear enthusiasm on the news that major progress is being made in cleaning up the oil. Being the person I am, I like sharing positive news. Thousands and thousands of barrels of oil are not making it to the shore line. Allow the celebrations to […]
June 12, 2010
Anyone who has read my recent blog post knows that I have been direct in criticizing BP’s management of the oil spill. The recent plummet of their stock price, down 40% at the time of this writing, clearly supports that point of view. Given my professional background in reputation management and marketing research, I […]
May 31, 2010
From a reputation management perspective, what has BP done wrong? The easier question is what have they done right…nothing. Many so called pundits on the air waves are commenting that there is little that BP can do with respect to public perception until the oil leak is fixed. To that I say, things go wrong […]
May 8, 2010
PepsiCo Conducts Review for $25M Tropicana Pure Premium Account – Advertising Age – Agency News Over one year ago, I blogged about how one of my favorite brands, Tropicana, had lost its way. Tropicana Orange Juice, in the bright container, became like all other generic brands as it changed over to no frills-like packaging. The […]
Steve's Space 
October 13, 2010
0