Browsing All posts tagged under »brand«

Beyond Petroleum Reputation Management

May 31, 2010

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From a reputation management perspective, what has BP done wrong? The easier question is what have they done right…nothing. Many so called pundits on the air waves are commenting that there is little that BP can do with respect to public perception until the oil leak is fixed. To that I say, things go wrong […]

Saddens me to have been right this time

May 8, 2010

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PepsiCo Conducts Review for $25M Tropicana Pure Premium Account – Advertising Age – Agency News  Over one year ago, I blogged about how one of my favorite brands, Tropicana, had lost its way.  Tropicana Orange Juice, in the bright container, became like all other generic brands as it changed over to no frills-like packaging. The […]

Tale of a Tiger – once a 1984 movie, now a social media hit on a small screen near you

December 15, 2009

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Prior to Thanksgiving of 2009, Tale of a Tiger had an uplifting meaning. It was the story of a young boy fascinated by flight having the desire to take a dilapidated plane and rehabilitating it so it could fly again. A young boy’s courage to take to the skies is a heart warming image. Fast […]

Market Research, Packaging, and the Customer

April 21, 2009

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Great products and brands have significance in our lives.  We know that we can rely on these products; they consistently perform and bring us satisfation and happiness.   Our feelings have grown over time due to the total customer experience derived from the product.  These feelings are a function of both the product and its packaging.  After all, it is difficult to think of […]