Browsing All posts tagged under »statistics«

Misleading statistics – a lesson from Phillies baseball

August 27, 2010

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As a marketing research professional, all too often I see people trust data as gospel based on it’s face value. This is dangerous. Yet, conventional wisdom would suggest that a statistic is a statistic. Let’s examine. In baseball, one measurement used for gauging a hitter’s performance is batting average. In today’s game, a batting average of .300 or […]