Browsing All posts tagged under »Tropicana«

Saddens me to have been right this time

May 8, 2010

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PepsiCo Conducts Review for $25M Tropicana Pure Premium Account – Advertising Age – Agency News  Over one year ago, I blogged about how one of my favorite brands, Tropicana, had lost its way.  Tropicana Orange Juice, in the bright container, became like all other generic brands as it changed over to no frills-like packaging. The […]

Market Research, Packaging, and the Customer

April 21, 2009

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Great products and brands have significance in our lives.  We know that we can rely on these products; they consistently perform and bring us satisfation and happiness.   Our feelings have grown over time due to the total customer experience derived from the product.  These feelings are a function of both the product and its packaging.  After all, it is difficult to think of […]