Browsing All posts tagged under »marketing research«

Marketing Research: Evolution or Revolution – Marketing Research Association (MRA) – Alert! Magazine

October 22, 2010

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Following article I wrote that was published in October 2010 MRA’s Alert! Magazine Download now or preview on posterous Alert-Steve_Levine-2.pdf (238 KB) Advertisements

Misleading statistics – a lesson from Phillies baseball

August 27, 2010

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As a marketing research professional, all too often I see people trust data as gospel based on it’s face value. This is dangerous. Yet, conventional wisdom would suggest that a statistic is a statistic. Let’s examine. In baseball, one measurement used for gauging a hitter’s performance is batting average. In today’s game, a batting average of .300 or […]